| 12:00 | Guest Screening | Reed.co.uk (UK) | Free | Curzon Soho |
| 13:00 | Guest Screening | Fujifilm // Programme 1 | £6-£10 | ICA 1 |
| 13:30 | Guest Screening | Silent Film Screenings | Free | Tenderpixel |
| 14:00 | Guest Screening | Curtocircuito (Spain) | Free | Curzon Soho |
| 15:30 | Official Screening | Animation Category | £6-£10 | ICA 1 |
| 15:30 | Guest Screening | John Matthews’ King Arthur | Free | Tenderpixel |
| 16:00 | Guest Screening | View Fest 2011 (Italy) | Free | Curzon Soho |
| 16:30 | Screening + Q&A | Parallel Lines | Free | Hospital Club |
| 17:30 | Guest Screening | Tenderflix Premiere | Free | Tenderpixel |
| 18:15 | Official Screening | Documentary Category | £6-£10 | ICA 1 |
| 20:45 | Official Screening | Newcomer Category | £6-£10 | ICA 1 |
All Day | Cecil Court | Flicker Alley Day
Tenderpixel is pleased to present: T E N D E R F L I X : A week of experimental film screenings
From 23rd to 30th July
Tenderpixel is, for the fourth year running, collaborating with Rushes Soho Shorts, providing visitors with an opportunity to view some of the most intriguing contemporary experimental films from all over the world. There are multiple creative ventures occurring in the gallery and on Cecil Court throughout the festival, so be sure to stop by to catch a flick from talented emerging short filmmakers.
From 13:30 / Cecil Court / Free
Hosted by Tenderpixel At the dawn of this new decade Cecil Court looks towards the future by embracing the flickering memories of its past. This summer it will host a Flicker Alley themed series of events; a festival that will both explore the heritage of this unique British thoroughfare and celebrate its contemporary presence. Flicker Alley was the nickname given to Cecil Court during the time it was the central hub of the early British film industry (early 1900’s). In the decade leading up to the First World War almost 40 film-related businesses had premises on the street including many famous names in early cinema: Hepworth, Nordisk, Gaumont and American Vitagraph. Today, Cecil Court is known worldwide for its independent, experienced and knowledgeable shop owners. This enchanting Victorian thoroughfare hosts an eclectic selection of specialist shops that trade in first edition books, antiques, art, prints, engravings, and maps. Present day Cecil Court remains an indispensable destination for a variety of ‘one-of-a-kind’ objects and precious collector items.
15.30 KING ARTHUR: John Matthews (a world expert on King Arthur) will talk about King Arthur’s representation in film, and will show several clips
17.30 TENDERFLIX PREMIERES
16:30 | The Hospital Club | PARALLEL LINES
In spring 2010 Philips revealed their campaign “Parallel Lines”. The concept and creative hook behind the film series revolved around a single piece of dialogue, with no direction or setting, timescale or language. This piece of dialogue was composed to form the basis of the five short films, serving as the glue that binds the films into a truly unique experience, proving there are many ways of interpreting a story.
In this session, we will be joined by Parallel Lines directors and members of DDB.
Soho Shorts 
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