| 10:30 | Seminar | The Reel: Breaking in to Commercials | Free | Hospital Club |
| 12:00 | Guest Screening | Renderyard Live Action | Free | Curzon Soho |
| 12:30 | Seminar | The Smalls Shorts Stories | Free | Deluxe Soho |
| 13:30 | Guest Screening | TenderFlix Programme | Free | Tenderpixel |
| 14:00 | Guest Screening | Bornshorts (Denmark) | Free | Curzon Soho |
| 14:30 | Screening | DC Shorts Showcase | Free | Deluxe Soho |
| 15:30 | Guest Screening | Renderyard Music Videos | Free | Tenderpixel |
| 16:00 | Guest Screening | Fables: Streetwise Opera | Free | Curzon Soho |
| 17:00 | Seminar | The Future of Short Film | Free | Apple store |
| 17:30 | Guest Screening | Renderyard Docs | Free | Tenderpixel |
| 18:00 | Guest Screening | CFPE Young Directors Award Reception & Screening | Free | Framestore |
| 18:15 | Official Screening | Long Form // Programme 1 | £6-£10 | ICA 1 |
| 19:00 | Screening + Q&A | Rotoreliefs | £3 | The Roxy |
| 20:45 | Official Screening | Long Form // Programme 2 | £6-£10 | ICA 1 |
10:30 | The Hospital Club | The Reel Presents: Breaking into Commercials
This seminar hosted by The Reel will take a look at how to break into the world of advertising.
With a panel made up of leading practitioners in the commercial field including Nexus co founder Chris O’Reilly, director Dougal Wilson, Jamie Clark, Head of Talent at Pulse and Kristian Brodie, Head of development for Agile Films, The Reel’s Editor Jamie Mdge will examine what it takes to get noticed when starting out and how best to propel your career from there on.
We will take a look at how to break into the world of advertising and anser the following questions:
What do you look for in a new signing; Skills, Technique, Portfolio.
Where do you find them; Online, Festivals, Student
How competitive is the market?
Once signed, what’s next for directors?
How important is working outside of the ‘advertising’ market?
Three key things potential directors should know/do?
12:30 | Deluxe Soho | The Smalls Shorts Stories
Hosted by The Smalls
In this creatively packed show and tell session TheSmalls.com brings together a panel of successful short filmmakers and within the typical duration of a short film gives them 10 minutes each to share their ‘making of’ stories and filmmaking experiences.
The session hopes to provide inspiration and insight for aspiring short filmmakers through the ‘making of’ stories, anecdotes and filmmaking experiences of the panel. The panel will be chaired by Andi Granger from the Smalls who will introduce each of the panel members and their film or films that they wish to talk about. Each panel member will then be given 10 minutes to talk about how they made their films and the things they learned along the way.
14:30 | Deluxe Soho | DC Shorts Showcase
The DC Shorts Film Festival (September 8-15, 2011) turns the spotlight on truly independent short films, created by new and established filmmakers in an era when the art of filmmaking is opening to all. They select films of every genre and niche for their competition screenings — with a special focus on films created by metropolitan Washington, DC- based directors and writers.
17:00 | Apple Store | THE FUTURE OF SHORT FILM
Hosted by Directors UK
Why make a short film? With advancements in digital technology and the explosion of the internet, both the making and watching of short films are more popular than it’s been for decades but what role do short films have in the industry? And what are the benefits of making a short for filmmakers working today?
Once your short has been completed the strategy for putting it ‘out there’ can vary greatly depending on what outcome a filmmaker is hoping for. Should you publish it online for free straight away? Or hold back and send it to festivals first? Short films can bring a director attention through online plays or prestige from festival awards, get them signed to a commercial production company or help them progress towards a feature project or a career in television. Some shorts can even turn a tidy profit in their own right from downloads or receive cinema and television plays via being picked up by distribution companies. This session will take a look at the various distribution and exhibition options open to filmmakers and ask what are the pitfalls and benefits of these varied strategies, via case studies and with a panel professionals.
Tricia Tuttle from BAFTA will be in discussion with Luke Snelling (multi-award winning writer/director), Tom Vaughan (Distribution Manager for Future Shorts), Amy Neil (award-winning director, whose accolades include a BAFTA and BIFA nomination) and Ian Barnes (writer/director of the controversial short Swing)
18:00 | Framestore | CFPE Young Directors Award, Reception and Screening
The Advertising Producers Association returns once again to Rushes to screen the CFPE/Shots Young Directors Award Programme. This Award offers outstanding new directors a significant boost to their careers. Entries come from all over the world and showcased directors are provided with an excellent promotional platform for their work. This is the first showing of the YDA following its premiere in Cannes Lions and is now an established and very popular part of Soho Shorts.
www.a-p-a.net www.shots.net www.rushes.co.uk
19:00 | The Roxy | Rotoreliefs
On Wednesday Rushes Soho Shorts will be joining forces with Rotoreliefs to showcase a choice selection of film submissions from this year’s festival, from some of the UK’s most exciting emerging film talent. All the filmmakers will be present to give a short Q&A about their films, and share ideas and industry experiences. Rotoreliefs is a networking platform dedicated to supporting the independent film sector through a series of events designed to promote and inspire emerging talent, break down industry barriers, showcase great short films and create an ongoing dialogue between audience and artist.
Soho Shorts 
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